Before you start to work with Sponsoreds be sure that:
you sell on the US marketplace;
you have already existing active PPC campaigns (at least auto);
each PPC campaign includes only 1 SKU or its variations;
your product listings are well optimized and include all necessary information (title, bullet points, product descriptions, and photos), the conversion rate is higher than 5%.
To connect your Amazon SC Account to Sponsoreds, you’ll need the following pieces of information:
MWS Auth Token
Your Seller Central Account login information
You will find all the information within your Sponsoreds registration procedure (as seen below)👇
Connect your MWS account to Sponsoreds.
Amazon MWS enables programmatic data exchange for listings, orders, reports, etc., in organic sales.
Connect your Amazon Advertising account to Sponsoreds.
It provides programmatic control of the advertising operations.
Here's the video instruction 👇
We need both of these API connections to provide you with high-quality PPC optimization.
Both Amazon MWS and Amazon Advertising should be for the same account.
You’ve got to link only your own Seller Central Account to Sponsoreds! You can not log in with the accounts you have permissions for (User Permissions in Seller Central).
Usually, it takes up to 24 hours, but it depends on the amount of data that your account contains.
You'll receive a notification email as soon as your account is ready for setup.