Before you start to work with Sponsoreds be sure that:
you sell on the US marketplace;
you have already existing active PPC campaigns (at least auto);
each PPC campaign includes only 1 SKU or its variations;
your product listings are well optimized and include all necessary information (title, bullet points, product descriptions, and photos), the conversion rate is higher than 5%.
To connect your Amazon SC Account to Sponsoreds, you’ll need the following pieces of information:
Seller ID
MWS Auth Token
Your Seller Central Account login information
You will find all the information within your Sponsoreds registration procedure (as seen below)👇
Step 1
Connect your MWS account to Sponsoreds.
Amazon MWS enables programmatic data exchange for listings, orders, reports, etc., in organic sales.
Step 2
Connect your Amazon Advertising account to Sponsoreds.
It provides programmatic control of the advertising operations.
Here's the video instruction 👇
We need both of these API connections to provide you with high-quality PPC optimization.
Both Amazon MWS and Amazon Advertising should be for the same account.
⚠️ Warning!
You’ve got to link only your own Seller Central Account to Sponsoreds! You can not log in with the accounts you have permissions for (User Permissions in Seller Central).
Step 3
Synchronization 🔄
Usually, it takes up to 24 hours, but it depends on the amount of data that your account contains.
You'll receive a notification email as soon as your account is ready for setup.