Is it possible to save the configuration of the campaigns before Sponsoreds optimization started and, if desired, roll back the changes to the saved configuration (BACKUP)?

Backup options will be available soon!

How is the budget for campaigns that software creates determined?

The budget of the campaigns created by the software is determined based on the average of your other advertising campaigns for the selected product. If there are other SKUs inside these campaigns, the software also takes this into account.

How is the keyword bid that was added by the software determined?

The keyword bid that was created by the software is determined on the basis of CPC of customer search term from customer-search term reports, it also takes into account Target ACoS of the product, ACoS of search-term, minimum and maximum bid, and much more.

Does PPC software create campaigns?

Yes, it does!
The software independently prepares a campaign based on CST.
(customer search term report).

Will the campaigns added after product optimization in software be optimized?

The software itself will optimize all campaigns related to the product, including those that you manually added after the start of optimization.

Can I choose campaigns that the software will optimize?

No, our software provides a complete solution for the product, depending on the selected optimization profile. If you do not consider certain campaigns, the result will not be so accurate.

How long does it take for the software to start creating PAT campaigns?

It is difficult to say how much time is needed since it depends on your budget.

What is Zero to Hero?

This is a semi-automated software we use to collect lists of related keywords, categories, related products and negative keywords (collectively referred to as Semantic Core) for a given list of products we want to advertise via Amazon PPC. The end product of the software looks like this:

We are at an exciting stage of integration NN (Artificial Intelligence NN-Type) into the Zero-to-Hero Tool. This type is deeply intertwined with Artificial Intelligence. The NN-Type was inspired by biological nervous systems and used the structure of the human brain's cognitive functions as an example.

What is Semantic Core?

Semantic Core is clustered pull of keywords, their phrases, and
morphological forms that most accurately characterize your product specially selected for Amazon Advertising. 

How often will optimization changes appear?

The algorithm itself regularly starts (now every hour) and decides what to do with the account, products, and keywords.

When optimizing a keyword, new data collected by the keyword from the last moment of its optimization are taken into account. It makes no sense to change the bid on the keyword up and down every hour just for the sake of this very change. It’s worth changing the bid (or making a decision at all) when there is a sufficient amount of data based on which it can be concluded that the keyword works perfectly.

Is the algorithm able to merge statistics, or does it always look only for two months (or a little bit more for some reports)?

In fact, for the optimization algorithm, there is no concept of "two months" or any other specific period. It uses everything available to analyze. Just from Amazon, you can get historical data for only the last two months.

Thus, if you connect an account in our software and start optimization after six months, the algorithm will use all eight months (6 expectations + 2 historical from the moment the account was connected)

When will the Dashboard be released?

It's already released! You can test our Dashboard 💎

Does the optimization have a built-in module for tracking product prices and warnings that the net margin could change?

It's in progress. Our developer's team will add it into the software after release 

How does the algorithm understand that a particular keyword has become competitive if it lowered the bid down or turned it off altogether?

We are developing a tool for keywords like Helium, Viral Lunch, etc.
So we can track seasonality and demand by keyword.

By combining the optimization and this data, we can find out when keywords need to be reborn. 

Is there a function to track the activity of optimized campaigns, cause with the start of optimization - we can see higher than the usual expenses. As a result -  it can cause unexpected budget loses?

We have the following functionality in the backlog: Time Tracker. It allows you to track campaign budgets hourly.

Time Tracker Feature is an hourly chart with information when the campaign works and when it spends all the budget. It opens up many possibilities, such as optimization of the budget, bid adjustments for certain days of the week, or hours during the day hours.

Can software detect duplicates and pause them? Or is it all necessary to do manually?

The functionality that will pause duplicates in campaigns is still in development - closer to the release, it will be ready.

So far, I recommend duplicates to be paused manually, since the PPC Scanner shows which Ad Groups and which keywords you need to work with.

I also recommend creating a non-competing Amazon PPC structure, which is described in our Ebook.

Is the software Data Secure?

Our creed is the only way to become the leader is to stick on the three following rules: Security, security, and security. You may call us paranoids, but more than 85% of the starting budget was invested in providing protecting digital data. This is our priority, and we can guarantee the full safety of your data you would use in our software.

How does the software work with auto and Broad campaigns?

The algorithm collects for your product all search terms from the automatic campaigns and the broad keywords that work for this product.

After that, the algorithm normalizes and aggregates all search terms to get a list of unique search terms that worked for your product (normalizes - that is, it leads to the look that Amazon requires, for example, most special characters are simply ignored and replaced with space:

"" car_charger "" -> " "car charger" ".

Aggregates - after normalization, many search terms are duplicated, we summarize them to get the correct statistics).

Then everything is quite simple: analyzing the number of clicks on the search term we get our confidence level - we will find out if there are enough statistics collected. If there is enough data, then we decide what to do:
- if the ACOS is too large - add search term as a negative exact to the automatic campaign, and to groups with Broad keywords
- otherwise add the search term as a new keyword (or as ASIN to Product Targeting Campaign, if it is an ASIN) to a new (or existing) ST Exact / Phrase campaign (or PAT, respectively) - these campaigns are part of our software for creating semantic core for Amazon, it calls Zero To Hero. We also add this search term as a negative to the auto campaigns and groups with broad keywords to avoid competition

How much the algorithm will drag the bid up, provided that the restriction is not set in the setting (Max Bid value on the Product Settings page)

If Max Bid is not set — to a maximum of your bid among all keywords for that product. If set  — than to the lower among 2 of these.

The software doesn't create negative keywords, is this normal? Not enough data?

Negatives— yes, not enough data. You have auto campaigns, where those negatives will go, and data collection from automation and broad keywords also works — that's why new keywords in ST Exact / Phrase were created.

I am having technical problems with Sponsoreds. What can I do?

You can contact our support team here:
[email protected]

We work from 10 am to 6 pm EST

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