Entering correct, relevant, and distinctive seed keywords is the most crucial part of creating Zero to Hero campaigns for your product.
Based on these seed keywords our software will search for keywords suggestions that will end up in your PPC campaigns after extensive filtering. Also based on seed keywords the software can find your competitors in the niche (by analyzing search results for these keywords) and provide you with valuable brands and ASINs (for Product Targetings) information.
So it is very important to understand what “seed keyword” is. It is a primary keyword, that generally and distinctively describes your product without going too much into details of its specifications. You can think about “seed keyword” in the same way you name objects in your everyday life. For example, you would probably say “I can’t find my headphones”, “my headset is good” instead of going will full “BOSE Noise Cancelling Headphones 700 Black”. The same goes for “iPhone” instead of “Apple iPhone 11 128Gb Black”. On the other hand, you wouldn’t describe “headset” as a “microphone” (even though it has one), since it gives vague and not totally relevant description of a product. And you wouldn't call “iPhone” just “Apple”, since, well, it’s a fruit.
Seed keywords are used as a starting point for generating hundreds of long-tail keywords by adding modifiers to the specific seed keyword. For example, starting with just “headphones” we may add “wireless”, “noise cancelling”, “with microphone”, “black”, “silver”, “no cable” modifiers to generate different keywords like “wireless noise cancelling headphones”. So it’s very crucial that seed keyword has this room for an extension so our software will be able to find long-tail keywords for PPC Campaigns.
A useful rule of thumb is that seed keywords usually consist of one or two words, sometimes three. If you go over three words it’s very likely that you have used long-tail keyword, which won’t let us find a lot of keywords suggestions and won’t yield extensive PPC Campaigns. Also, seed keywords that consist of just one word usually are too broad (so majority of found keywords suggestions won’t be related to product in question which leads to fewer keywords in PPC Campaigns) or they may have different meanings in different contexts.
For example, let’s take a look at product “scratch map”. It’s a nice looking poster type map for travelers to put on wall and you can scratch off places you have visited. Good examples of seed keywords for such product would be: “scratch map”, “travel map”, “world map” (semi-relevant seed keyword), and also “gift for travelers”. Bad keywords would be: “map” (too broad, there are lots of different map types, with totally different purposes), “scratch” (our product can be “scratched off”, but just this one word is not enough to give an idea of the product), “world” and “travel” (again, entirely different meaning), “scratch map of the world that scratches easily” (long-tail that can’t be used to generate a lot of other keywords).
That covers the basics of finding seed keywords for products.
Also to help you find the most relevant and distinctive seed keywords we have more specific rules which we will show you at Zero to Hero settings if needed. Here is this list of rules:
Adding articles, most of prepositions and conjunctions (like “the”, “a”, “and”, “of”, “off”) to keywords does not change its meaning. There is no need to write, for example, “scratch map” and “the scratch off map”. It will yield the same results.
Permutations of words do not change keywords suggestions that we generate, so “scratch map” and “map scratch” seed keywords are the same, and only one should be left.
There is no difference between plural and singular words for seed keywords. So “headphone” and “headphones” is the same seed keyword. The same holds true for multiple words: “gifts for travelers” is the same as “gift for traveler” (and it’s actually the same as just “gift traveler” w/o “for”).
A gerund does not change seed keywords meaning for keywords suggestions purposes. So “bark collar” and “barking collar” seed keywords would give the same results, so only one should be left in seed keywords.
Special symbols (“!”, “@”, “#”, “$”, etc.) do not change keywords suggestions that we generate for seed keywords, so you should write keywords without such symbols.
Duplicate words in the same seed keyword do not change keywords suggestions that we generate, so there is no difference between “headphones headphones” and just “headphones”.
All these rules can be applied simultaneously, so as a result, this ridiculous seed keyword “the @scratch off maps of the scratching” is identical to a simple “scratch map”.
Thanks for reading, if you have any questions do not hesitate to reach out to us via Online Chat Support button.
The next step is to determine the "relevant keywords" for your product. here is a quick guide: